The Virtual Enterprise firms, Kahuna, at Smithtown West and AthLyte, at Smithtown East received the honor of being ranked in the Top 5 in New York and New England for their Marketing Plan. In addition, AthLyte ranked in the top 9 for their Finance and Human Resources Plan. Both firms will be competing in the National Competitions at the Javits Center in April. Mr. Costello is the facilitator of the Virtual Enterprise firm AthLyte and and Mr. Rosa is facilitator of the firm Kahuna. Both are under the leadership of Christine LoFrese, CTE Director.
In Virtual Enterprise, the Marketing Department is in charge of the image and promotion of the company, its products, and its services. A marketing plan is a written document for the purpose of describing the current market position of a business and its marketing strategy. The Finance Department is responsible for determining how capital funds will be used and where the funds will come from, basing financial projections on research and reasonable estimates, and being able to accurately estimate profits for investors. Proper financing of a business is crucial to ensure there is adequate cash on hand for ongoing expenses.
Kahuna is an educational technology company that aims to empower students struggling with the current superficial learning strategies and replace them with AI-assisting devices. All Kahuna products are designed to improve studying skills and time management techniques while enhancing engagement levels. The Marketing Department is composed of Ashlynn Renkowki (CMO), Cole Jurman (Chief of Sales), Isabella Onesto (VP of Marketing), and the sales team consisting of Alex Fisher, Matthew Gaskin, Patrick Hyland, and Jack Reina.
AthLyte is a reusable microchip that fits inside a small pocket in our athletic apparel line. This microchip tracks your heart rate and sodium level through your sweat. AthLyte strives to combat cramps, concussions, and injuries of all kinds by detecting their presence before they strike. The Marketing Department is composed of Michael Alartosky (CMO), Ryan Cusumano & Logan Brid. The Finance Department is composed of Aidan Kuschel (CFO) & Brody Bernhardt.
